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= = = = = = = = = = = = = = = = = = = = = = =Celebration: Tuesday, 5-8.....Chapter 17=

=Chapter 17: short answer= a. To which of the four types of promotion are your talents best suited? Support your answer with examples of your skills that will clearly strengthen the advantages and help overcome the disadvantages of the promotion type you selected.

b. Write a news release about a newsworthy event which has recently occurred or is about to occur at your school. Remember to include the who, what, when, where, and why information in the first paragraph and to develop the story in following paragraphs.

=Chap 12: short answer= short ans chapter 12

a. Imagine you are a sales associate working in a retail store that sells products of your choice. Briefly describe what those products are. Then name three different sources of product information that you would use in order to become more knowledgeable about the products you sell. Explain why you selected each source and what information you would expect to get from each source.

b. Imagine you are an advertising salesperson for a magazine that focuses on the topic of your choice. Describe the magazine's focus, and then identify what you would do to find potential advertisers. Use at least three of the prospecting methods listed in the chapter.











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 * Chapter 3 short answer**


 * a. Today, both capitalist and socialist countries usually have a democratic government. This means that both economic systems operate in countries where the people value individual ideas and freedom. Nevertheless, there are differences between capitalist and socialist economies. In your opinion, which system best meets the needs of the individual? Support your opinion by describing two advantages and one disadvantage of the system you select.**

= = = = = = = = = = =**Chapter two short answer**=
 * b. In the text, economists use the term factors of production when they talk about resources. Name four categories listed and give examples of each.**

a. In two to three paragraphs, explain why today's businesses emphasize market segmentation when creating and marketing their products.

b. List three frequently studied demographic variables in the U.S. consumer market. For each variable, write a short paragraph explaining why marketers would study it. = = = = = = = = = = = = = = =Chapter one short answer=

a. Explain how Marketing helps to lower prices of products.

b. Marketing researchers use company surveys, public opinion polls, and Census Bureau data as some of their tools for segmenting a market. At times, consumers are unaware that marketers are collecting rather detailed information about potential customers. Is market research an invasion of privacy or an essential tool for satisfying customers' needs and wants? Support your answer with specific examples from the text and from your experience. = = = = = = = = = = = = = = = = = = =chapter 10 short answer= Chapter 10 short ans. questions

a. Marketing Essentials tells us that 'shared responsibility and shared leadership are essential teamwork skills.' Explain why each of the two skills is essential to productive teamwork. Then explain what a team should do when one of its members does not share the responsibility, but instead fails repeatedly to perform the tasks he or she has accepted. In your answer, remember to provide a course of action that demonstrates shared leadership.

b. Socrates was a Greek philosopher who, though he lived in ancient times, expressed ideas that are still true today. One of his most powerful was "Know yourself." Explain how knowing your own strengths, weaknesses, and values can help you develop the personal traits that will improve your interpersonal relations. Use examples from your reading and your own experience to support your explanation.